The Team / Meet Lauren

Creative thinker.
Business builder.
Problem solver.

Lauren brings together creativity, business experience, and operational knowledge to help businesses build, develop, organize, and grow. With experience in graphic design, sales, product development, management, and tax resolution, she understands what it takes to turn an idea into a functioning business.

Lauren Carlson

Lauren Carlson, EA

Business Development, Creative & Operations Strategist

Creative

Brand, packaging & vector design

Product

Concept to market, firsthand

Financial

Enrolled Agent, tax resolution

Operations

Projects, events & process

About Lauren

She has built the business,
not just consulted on it.

Lauren brings a diverse combination of creative, entrepreneurial, financial, and business management experience to SLC Site Studio. Throughout her career she has worked across graphic design, branding, sales, marketing, product development, and management.

She previously worked alongside her father building and operating a product manufacturing business. That is where she learned what it really takes to move an idea from concept to finished product: developing the brand, creating the marketing materials, and bringing products to market.

Her creative work spans graphic design, brand development, packaging, and promotional materials, turning concepts into professional visual assets a business can actually use.

For the last several years she has worked as an Enrolled Agent specializing in tax resolution. That work has given her a deep understanding of tax matters, business financial organization, client management, regulatory processes, and how to navigate complex financial situations calmly and correctly.

At SLC Site Studio, she brings these experiences together to help clients move from ideas and challenges to organized, actionable solutions, whether that means establishing a new company, developing a brand, bringing a product to market, improving business processes, or getting financial and operational matters in order.

Her Philosophy

Understand the business. Identify what needs to happen. Help bring it to life.

Background

  • Manufacturing & product business

    Helped build and operate a product company from the inside.

  • Graphic design & branding

    Identity, packaging, print, and vector artwork.

  • Sales & management

    Customer-facing sales, team coordination, and operations.

  • Enrolled Agent

    Enrolled to practice before the IRS, specializing in tax resolution.

Areas of Expertise

What you can hire Lauren to do.

Six areas, one person who understands how they connect. Open any card to see the specific services and deliverables.

Brand Development & Creative Design

Establish, develop, and strengthen your visual identity, from a first logo to a full brand system your team can use consistently.

Have artwork, a rough concept, or AI-generated imagery that is almost right? Lauren turns it into polished, professional, vector-ready assets you can actually print, stitch, and scale.

Ask Lauren about this

Product Development & Brand Building

Take a product idea from concept to market, with the branding, packaging, and sales materials it needs to sell.

Lauren has worked inside a manufacturing and product-based business. She understands how product development, packaging, marketing, and sales depend on each other.

Ask Lauren about this
Enrolled Agent

Tax, Accounting & Business Financial Support

Navigate tax matters and keep your business finances organized, from first-year setup to resolving problems with the IRS.

Lauren is an Enrolled Agent, enrolled to practice before the Internal Revenue Service, with professional experience specializing in tax resolution: complicated tax situations, IRS correspondence, and compliance.

Tax and accounting work is engaged separately, with scope set in a written engagement letter and subject to applicable federal and state requirements.

Ask Lauren about this

Business Startup & Company Setup

Build a strong foundation: the administrative, financial, tax, and organizational pieces a new business needs in place.

Lauren helps new owners understand what starting a business actually involves. For legal entity formation and other legal matters, she coordinates with licensed attorneys.

Ask Lauren about this

Marketing & Business Development

Communicate your value, attract the right customers, and build a sales process that holds up.

Marketing that comes from someone who has also sold the product, priced it, and stood behind a trade show booth.

Ask Lauren about this

Project & Event Management

Plan, coordinate, and execute projects and events, with timelines, vendors, and deliverables kept on track.

From a product launch to a trade show, Lauren keeps the moving pieces, people, and deadlines in one place.

Ask Lauren about this

How She Helps Businesses

Built for businesses at every stage.

Whether you are still sketching the idea or already running and need things organized, Lauren meets you where the business actually is.

Entrepreneurs starting a new business

Setup, structure, tax registration, and a brand to launch with.

Businesses ready to improve their branding

A rebrand, a style guide, or finally cleaning up the logo.

Companies developing new products

Concept, positioning, private label, and launch planning.

Brands that need packaging and design

Labels, packaging, and print-ready, vector-ready files.

Owners who need tax and accounting support

Preparation, bookkeeping, IRS notices, and resolution.

Teams looking for marketing and sales support

Messaging, collateral, campaigns, and sales process.

Businesses organizing projects, events, and operations

Timelines, vendors, SOPs, and the details in between.

How Lauren Fits the Studio

Not just somewhere to get a website built.

SLC Site Studio brings together business strategy, creative development, financial knowledge, and technical expertise to help businesses solve problems and build better operations. Lauren identifies what a business needs from a practical, operational point of view, communicates those requirements, and works with the technical team to bring the solution to life.

John

Business Strategy & Vision

  • Business development
  • Strategic direction
  • Client relationships
  • Business consulting
  • Identifying opportunities and solutions

Cash

Technology & Development

  • Software architecture
  • Custom development
  • Technical implementation
  • Integrations
  • Automation
  • Platform development

Lauren

Creative, Business Operations & Financial Support

  • Branding and design
  • Product development
  • Marketing and sales support
  • Business startup assistance
  • Tax and accounting services
  • Project and event management
  • Client coordination and business organization

Ongoing Business Support

These pair directly with the studio's custom software, CRM, website, and automation work.

Business process organizationWorkflow developmentStandard operating procedures (SOPs)Internal documentationClient onboarding processesAdministrative organizationCRM planning and organizationSales pipeline organizationCustomer journey developmentProject documentationBusiness researchCompetitor researchOperational planningOngoing business support

Let's Talk

Have an idea, project, or business challenge?

Whether you're starting a business, developing a brand, launching a product, navigating tax matters, or looking for help organizing your next project, Lauren can help you identify the next steps and bring the right resources together.

For tax matters, please don't include Social Security numbers, account numbers, or tax documents in the contact form. Lauren will follow up with a secure way to share them.

Lauren Carlson is an Enrolled Agent, enrolled to practice before the Internal Revenue Service. Tax, bookkeeping, and accounting services are provided under a separate written engagement that defines scope and fees; contacting us does not create a client relationship. Results in tax matters depend on each taxpayer's facts and cannot be guaranteed. SLC Site Studio does not provide legal advice; entity formation and other legal matters are coordinated with licensed attorneys.

Get In Touch

Let's Build Something
That Works

Tell us what you're building, what's not working, or where you need better systems. We build websites, apps, automation, and digital infrastructure designed to create real-world results.

Founder-led. Family-rooted. Built in Salt Lake City for businesses that need more than a pretty site.

We value your privacy

We use essential cookies to make this site work and analytics cookies to understand traffic. With your permission, we also use marketing cookies to re-engage visitors about their projects. You can accept all, keep only the essentials, or customize, and change your choice anytime. See our Privacy Policy.